All students bring to the classroom divergent traditions, ideas, aesthetic experiences, and intuitions. We share a society that is inundated with imagery that will, at the very least, passively inform our aesthetic and social sensibilities. The electronic media of our day not only gives us more control over the visual and literal information we experience, it offers us the opportunity to contribute information, ideas, and aesthetic works. To be empowered in this media culture students need to learn how to share their ideas through digital media in a way that is coherent and engaging. MMAD proposes to offer students to conceptual, aesthetic, and technological skills they will need to critically and effectively engage their visual culture. MMAD aims to offer students a course that is informative, experiential, and meaningful to all learners.
MMAD can be taught by teachers with a range of technological abilities. It would be to the teacher’s advantage to be skilled in Adobe Photoshop & InDesign as well as Macromedia Fireworks & Dreamweaver, though the teacher who is new to these technologies can have a very rewarding experience. This course is designed so that much of the technology training is self-directed. Students use tutorials and a project to learn a piece of software.